Sound Strategies | SEO

The business of beach volleyball takes a turn for the worse as Donald Sun and the AVP endanger the future of the entire sport in reckless grab for power.

As an internet service provider for numerous news and sports outlets, and an avid fan and player for countless years, I felt that I couldn't stay silent on this subject any longer.  Late last week the 2013 AVP schedule was finally announced.  They only have five events that conflict with two of the four NVL events that have been scheduled...

Congratulations to the team at the SCOTUS Blog for winning the coveted Peabody Award for excellence in electronic media!  This is the first time in the 72 year history of the awards that a blog has won a Peabody Award.  The blog was described as  "a  treasure trove mostly of text - archival material, updates, analysis - about the daily and historic workings of the Supreme Court".

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So you worked hard and built up a sizable opt-in email list which has become an important part of your marketing strategy, well don't get too comfortable because some email providers have no desire to defend your efforts.  What follows may sound like a gripe solely against ConstantContact, but I suspect they are not alone.
The Facts
A client worked hard and built an email list of nearly 2000 opt-in emails over several years.  Everyone one on the list had received numerous emails with similar...

I was flattered when Dan Abrams came to me in the Spring of 2009 asking for our support in building Mediaite.  It was quite a challenge and we had some early struggles handling the traffic and optimizing the WordPress application, but we got through it.  We have been involved with nearly all of their properties and continue to support their efforts.

It came as little surprise that the combined properties had their best month ever in August 2012.  You can read all about it here.  In summary,...

Justice Roberts deciding vote and the SCOTUS (Supreme Court of the United States) majority opinion that the individual healthcare mandate was constitutional will certainly have implications for everyone. Personally I have my own opinion, but that is really not relevant here. Our mission at Sound Strategies is to ensure that our clients deliver their message to their audience.

We received an intriguing call on the Friday night before decision was to be rendered early the following week. Max...

The emphasis on web video continues to increase exponentially. Many business owners are spending significant time and money on video. They believe that just by adding videos to the web it will create new sources of traffic to their websites. The actual reality is quite different and very few efforts result in a positive return on investment.
Yawn, Bedtime Viewing Only
It is critical that your content has some kind of impact. Most videos produced for business owners are simply boring. Even if...

I haven't been writing very much lately, we are just too damned busy and nothing really notable (in my opinion) has been happening in the world of technology.  However, today is a bit different and I was saddened by the loss of Steve Jobs who proved (as many others have before him) that money and success cannot guarantee a long life. ...

Welcome to our Google PageRank PR6 website that has absolutely has no useful rank for any phrases that matter.  We are well respected in the SEO (search engine optimization) world and long ago lost count of all our successful campaigns.  People often come to us and point out that our website does not rank prominently for any phrases related to SEO and have the nerve to ask us why. ...

The NY Times published an online article today titled Web Words That Lure the Readers which featured the Huffington Post and stated that 35% of their traffic comes from organic search. On the surface, this seems like discouraging news for their competition. The article makes it sound as though they have a stranglehold on the market.  If we dig a bit deeper, a very different conclusion can be reached....

We had the privilege of working with Patrick McMullan and his incredible team in developing the new PMC Magazine site designed by Carmen Yazejian at Network9.  Just meeting Patrick was an honor as he is certainly a media icon. Patrick's ability to make the correct choice is not just limited to his photos, but also extends to the people he surrounds himself with....

We built and lauched several prominent fashion blogs in the last year or so and jumped at the chance to build a new fashion and music blog for Lauren Valenti.  The layout an design were her own creations and the blog was an instant success.  She set a record getting her first 1000 twitter followers.  Lauren's incredible writing quickly established The Vogue Vibes as  a major destination on the web.  This site is built using a special SEO compliant WordPress theme optimized to handle large traffic spikes....

Dan Abrams came to us in the spring of 2009 with an ambitious plan to launch five unique websites in less than a year. He had already engaged the design services of Rex Sorgatz, one of today’s top media site designers, to do the graphic design. After hundreds of man-days of strategizing, programming, implementing, and tuning we are proud to be part of their unrivaled success. The numbers are astounding for such a young web presence and lean staff;  7 million visits and over 23 million page views for September 2010 with October to see another 25% increase....

A client came to us through a host that we work very closely with. Their home page was taking 12-20 seconds to load. They were using WordPress with a typical collection of plugins. We were able to reduce the page load time to just 1.2 seconds by addressing several distinct elements....

Blogs can be a very effective tool to create foot traffic, build organic rank, and acquire valuable relevant inbound links for any web site. A decision must be made whether to integrate the blog as a sub-directory within an existing domain or to create an entirely new domain....

The leading Washington, DC based event planning and management firm came to us with an existing website that had no first page rank for any keyword phrases other than their company name. The site was well established, had a moderate amount of content, and no penalties....