Search Engine Optimization (SEO)
What is search engine optimization?
Search engine optimization is an ongoing process
through which web content is altered so that the popular search engines
(Google, Yahoo, MSN, etc.) will rank the website favorably for specific
search terms (phrases). It involves the following:
- Analysis and modification of your web content
- Analysis and monitoring of your traffic
- Comparison with competing content
- Analysis of web visitor search habits
- Acquisition of inbound links from relevant high
quality websites
Most of the best websites rank poorly for specific search
terms even though they provide the most relevant content. This is
especially true with manufacturing, retail, and service related sites.
If you are new to SEO please click here to learn more!
We educate our clients with respect to search engine
rules and consumer behavior. We help identify the most relevant and
productive keywords, titles, and descriptions for their sites. We
alter their web content to maximize their page rankings for specific
search terms. We provide continuous monitoring of their page
rankings in the popular search engines and make the necessary adjustments
through time. We work hard to find our the most productive linking
partners for our clients and to create effective long term linking
strategies. "If you are not
in the top ten no one will ever find your site!"
SEO and Web 2.0
- May 2009
Presented by Andy LoCascio
at the
Telehouse Boot Camp
Includes a discussion of how search
engines work and the relevancy/effect of web 2.0 constructs on
search engine optimization as well as unique observations about the
function of various search engines including Google.
Disclaimer: Any statements
specifically related to Google and its workings are the personal
opinion of the presenter based on various observations.
Learn about our Partner Link Management tool
Visit SEO Talk for articles from top SEO Experts
Top 10 Search Engine Myths
Learn more about Page Rankings
Learn more about Landing
Pages
Sound
Strategies -
Building comprehensive web content that is useful
to your
web visitors and attractive to other webmasters!
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