Search Engine Optimization | SEO

Search Engine Optimization (SEO)

We are unique! 
We are the ONLY firm that provides its clients with all the tools needed to monitor the progress of their SEO campaigns.  All our tools were developed by us and most are not available anywhere else!  Our clients can not only monitor traffic, but also the search engine rank and history for specific keyword phrases.  All our design and implementation efforts ensure that your web content has the maximum SEO impact. 
What is search engine optimization?

Search engine optimization is an ongoing process through which web content is altered so that the popular search engines (Google, Yahoo, MSN, etc.) will rank the website favorably for specific search terms (phrases).  It involves the following:

  • Analysis and modification of your web content
  • Analysis and monitoring of your traffic
  • Comparison with competing content
  • Analysis of web visitor search habits
  • Acquisition of inbound links from relevant high quality websites  

Most of the best websites rank poorly for specific search terms even though they provide the most relevant content.  This is especially true with manufacturing, retail, and service related sites.  If you are new to SEO please click here to learn more!

We start by analyzing the marketplace and selecting the most effective search phrases.  We either modify your existing web content or build an entirely new site.  We then execute aggressive partner linking strategies and carefully adjust web content to maximize the effectiveness of the site.  We also specialize in building mini-sites to capture additional traffic.

We educate our clients with respect to search engine rules and consumer behavior.  We help identify the most relevant and productive keywords, titles, and descriptions for their sites.  We alter their web content to maximize their page rankings for specific search terms.  We provide continuous monitoring of their page rankings in the popular search engines and make the necessary adjustments through time.  We work hard to find our the most productive linking partners for our clients and to create effective long term linking strategies.

"If you are not in the top ten no one will ever find your site!"

 
SEO and Web 2.0 - May 2009
Presented by Andy LoCascio at the Telehouse Boot Camp
 
Includes a discussion of how search engines work and the relevancy/effect of web 2.0 constructs on search engine optimization as well as unique observations about the function of various search engines including Google.
 
Disclaimer: Any statements specifically related to Google and its workings are the personal opinion of the presenter based on various observations.
 
Sound Strategies - Building comprehensive web content that is useful
to your web visitors and attractive to other webmasters!

Learn about our Partner Link Management tool

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Learn more about Landing Pages

 

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